![]() Solving churn – truly eliminating churn at the source – is so simple I’m going to lay out exactly what you need to do.Īnd then I’m done talking about it… forever. You don’t need gimmicks to eliminate churn. I’m also very tired of consultants, software vendors, hackers, and hustlers talking about the latest “churn busting” gimmick (and stealing my ideas and content, but that’s for another day). I’m tried of talking about churn and you should be, too. I originally gravitated toward Customer Success because at the time this movement started to gain momentum (2011?), it really seemed to align nicely with what I was already focused on: growth from within the existing customer base.Īnd then I instantly got bogged down with “churn busting.”Īfter so many years, that stops now! And the first step is… Busting the Churn Busting Myth ![]() No… done correctly, Customer Success leads to exponential growth! Real Customer Success is the future of business.Ĭustomer Success isn’t there to just stop shrinkage or lead to incremental growth. Revenue growth from your existing customers. Once churn is a non-issue, you can focus on growth. If churn is a problem for you, this post will change that (if you’ll let it) and then you can move onto bigger and better things. I’m so over talking about churn and if you really understand what Customer Success is all about, you should be, too.Ĭhurn is so easy to get rid of… you just have to do five simple things.
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